«The right brand positioning in sponsorship»

Evoke emotions – share stories – make brands visible – make brands come alive

 

Positioning and emotionalising brands are at the core of our work. Sponsorship constitutes a communications platform that enables direct contact between brands and their target audiences. The emotions experienced, for example, at a game in which your favourite club or the national team is playing, at a concert or when viewing a piece of art are unparalleled, intensive and touching. People subconsciously identify with the brand during these experiences and start to like it. These experiences contribute to the success of a company on many levels and create an affinity in a completely private space.

 

Successful sponsorship depends on the story behind it. And nothing is easier than the type of storytelling where partnerships are well matched and where they are implemented on all corporate levels. Despite the fast pace and the dynamic evolution of the media, well-told stories receive attention and are followed. Combined with customer value, they are unbeatable.

 

In order for people to associate an emotion and a story with a company, the brand must, first and foremost, be visible. Professional, concise brand positioning is the be-all and end-all.